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25 words that instantly improve your headlines

25 words that instantly improve your headlines

Headlines, also known as “headlines” in social media marketing, are important. I can’t stress this often enough, because time and again I see headlines where I immediately recognize that no one has thought about it. No thought about whether the headline describes the content of the content in a meaningful way and also no thought about whether the headline even has what it takes to be clicked a lot. Because – let’s face it – that’s what it’s all about: If you produce content, you want that content to be consumed. Anything else is illogical. But then why don’t all content producers give enough thought to what a click-worthy headline should look like that also describes the actual content? Possible reason: they lack the right tools. Tools IS important – or have you ever tried to cut down a thick oak tree with a jigsaw? Correct, it doesn’t work. When it comes to social media marketing, it’s also important to have the right tools. With the following list, I’ll give you such a tool and you’ll learn which words you need to use and why you need to use them to make your headlines better and more successful….

25 words that will instantly improve your headlines and increase your CTR.

1. you

Speak directly to your audience and let your readers know you don’t mean anyone but them. Impersonal addresses like “you” just don’t work as well as addressing them directly and personally.

2. because

Especially if you want to sell something, you need to give your users a reason – and this works best by using “because” to explain why they should buy something (or click on a button, etc.).

3. free

Granted, some people think the word “free” is overused. But let’s face it: if it’s a good thing that we can all use… why is it a bad thing if it’s “free”?

4. added value

If there is useful “added value”, then your users are more likely to give something to get the “added value” – for example, their own email address to download one of your eBooks. This is how you can build an email list for your newsletter.

5. guaranteed

When you give a guarantee on something, you are signaling to your audience that there is no risk and therefore nothing to lose – only something to gain!

6. amazing

Everyone wants to see things that amaze him (or her). So if you have something exactly like that to offer your readers, then you can also call it “amazing” with a clear conscience.

7. light

This is similar to “free”. “Easy” is just easier than difficult – and off the top of my head I can’t think of anyone who prefers the difficult way when there is also an easy way.

8. discover

“Discover” means that there is news that just wants to be discovered. Just about everyone is curious and wants to know what’s new.

9. now

Always works well when you want to provoke a certain action. “Click the button now” – not right away, not tomorrow, not next week… but “now”!

10. inclusive</p>

If something is “inclusive”, your readers don’t have to look for it elsewhere. With “inclusive” you signal that you have everything in one place.

11. never

May seem negative at first glance, but if you write, for example, an article that has the solution to a problem and then this problem “never” occurs again – then you are on the road to success.

12. new

If something is “new”, then it is often also ahead of other comparable things in the development. And regardless of that: Most people are interested in new things – or is your smartphone really still from 2009?

13. saving

money. Time. Nerves… we like to “save” all of those, don’t we? Better said: I don’t know anyone who turns down a good offer if they can “save” something in the process!

14. proven

You should use this word especially if you want to clearly point out that, for example, your product has been put through its paces and is already being used by a large number of satisfied customers: Things that have been “proven” are almost always preferred.

15. sure

Works similarly to “guaranteed” or “proven


Think about it: For example, if you’re “sure” of something, there’s nothing stopping you from taking a particular action.

16 Effective

When you work “effectively,” you create the greatest possible impact with your work. And that’s all I need to say about this word… I think it’s clear why you should use it!

17 Strong

Of course, you can allow yourself a weak moment. Hey, we’re all only human – but when it comes to your content, for example, you have to assure your audience that there’s power behind it.

Show your readers success stories that are really “real” – and label this content accordingly


The effect of “real” is similar to that of “proven”. Basically, most people find real things much more exciting!

19. secret

There are people who have a “secret of success” because they approach things differently than other people – not only in terms of their own content, but also in terms of their own business

, for example.

If you know a “secret” you want to share, do so. Using that word will definitely get you attention, but note that you then have to actually deliver!

20 Immediately

Do you like to wait? See, neither do I. “Immediately” always works when you actually have something in the offer that can be implemented “immediately”.

21. as

known from the classic how-to articles that are heaps on the Internet – they always start with “How to…” and then explain how something works or should be applied. The principle works very well, because if a thing is explained correctly and so a problem is solved, then your audience is satisfied (because the problem is gone).

22. premium

If your content is “premium” content, then you should communicate it that way. Provided you can deliver what you promise to your audience,

using this word will pay off for you.

23. more


you offer “more” than your competitors? Then don’t hold back, but tell the world about what you have “more” to offer!

24. reason

Especially new strategies, for example in the area of digital marketing, usually require explanation and not everyone is immediately convinced. But if you explain to your audience the “reason” why this or that tactic is better to achieve a goal, people will listen to you.

25 Impressive

You don’t see things that are “impressive” every day – and usually you think back on them for a long time, even after years you don’t forget when, for example, a person has impressed you. So if you have something to offer yourself that will impress your audience, you can use this word with a clear conscience.


These 25 words work and have always paid off for me in the past. Of course, there are many more words that create similar effects. In the end, it doesn’t matter – what matters is that you get a feel for how to use certain words to draw more attention to yourself and your content.

That’s exactly what these words are for, and if you use them smartly, they’ll work for you. Of course, I’m not going to fob you off without a concrete example – check out this sentence, “Impressive: How you’re guaranteed to generate more traffic!” That’s a headline that will generate attention and get your audience clicking, or reading.

You have to watch out for one thing, though: There is often a fine line between classic advertising copy and “serious” headlines – and of course there are people who are allergic to such wording. For this reason, you have to test yourself again and again what works best for you and your audience and brings optimal results (by the way, also recommended for subheadings, continuous texts, social media postings, etc.).

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