Kolejna witryna oparta na WordPressie

Bez kategorii

[bP004] Why Facebook groups are so important: Interview with Gordon Schönwälder –

[bP004] Why Facebook groups are so important: Interview with Gordon Schönwälder –

[podlove-episode-web-player publisher=”4089″ post_id=”4089″]


Facebook groups are very valuable. Not only is one topic covered there very closely, but a lot of people get to interact and exchange ideas. Facebook itself promotes groups. Therefore, page owners can also comment in groups. In an interview for my podcast, I spoke with Gordon Schönwälder from Podcast-Helden and the Moshpit on the topic.

Gorden owns the podcasts Podcasthelden and The Moshpit. Clearly, the exchange on the topic of “podcast” is enormous. And so Gorden not only has two very successful audio projects, but also owns “Wir sind Podcast-Helden – Podcasting in Business, Marketing und Vertrieb”, the largest Facebook group on the subject of podcasting in Germany. For this reason, I conducted an interview with Gordon some time ago about why groups on Facebook are so important, why they are worthwhile and why I’m in a tight spot right now


You can read an abridged version of our conversation in this article.

Daniela Sprung: Hello Gordon, nice to have you here. There’s usually a good reason when you and I talk. One of your last newsletters was about groups and communities. Now you have one of the largest German-speaking groups on Facebook about podcasting, the Podcast-Helden group. Correct?

Gordon Schönwälder: I don’t know, so I haven’t found a bigger one yet. In the past I liked to flirt with it, in the meantime I’m much more proud of the nice togetherness in the group.

Daniela Sprung: I’ve noticed that, too. There are only a few idiots who share some garbage or ask stupid questions. In fact, there are mainly questions that are on everyone’s mind. Which mic should I use? How do I manage to build a reach for myself? How do I get right up front on iTunes?

I’ve never been itching for something like iTunes. I just did the thing and never really looked at the numbers when blogging. With three episodes now, I don’t have to squint at it even with my podcast. Maybe the fourth one will be totally awesome. You’d be responsible for that, by the way. But back to the actual topic: communities and groups. Again and again we see that algorithms in social networks and on platforms are changing. Organic content is no longer being played out the way you want it to be, and you have to spend a bigger and bigger media budget if you want to be seen.

That’s the nature of it, companies like Facebook & Co. would like to make money. But a group is still free. As we’ve noted, you very likely have the largest Facebook group on podcasting and thus a group where people are really sweet and nice to each other and have very constructive exchanges. What are your recommendations when it comes to building a group? What should you pay attention to and, above all, for whom is it worthwhile at all?

When is a Facebook group worthwhile for you

Gordon Schönwälder: What counts is interaction. In every group you have the Gaussian normal distribution. That means you always have a few totally awesome people in there, but also a few assholes. That’s completely normal, just like in real life.

n life. It’s the same in Facebook groups. Some act like open pants, some are a bit under the radar, and some are totally nice and friendly. The difficulty is that the assholes are remembered the most.

As a group owner, I therefore have the problem that the nice people are less likely to like the group if any spammers are up to their mischief there. They then interact less with my group or me. And then the algorithm kicks in: the group is no longer displayed. That’s why I have a very important device in my group, which is the group rules. They are very strict, but fair. For example, if someone posts their ads there without my prior permission, they’re kicked out immediately.

That’s a very autocratic idea, but groups of a certain size simply need leadership. Because it’s my group, I have to provide that. There are discussions in the group, but it’s not a democracy. In the end, there is one who decides, and that is me. If someone deliberately doesn’t adhere to netiquette, they’re kicked out.

Daniela Sprung: Without warning?

Gordon Schönwälder: If I’m having a good day, I give a heads-up. In the meantime, it is displayed in the groups once a week who is new in the group. I then make a post marking all the newcomers. I welcome them and ask them to take a look at the group rules. I fix the post with the group rules as a post at the top. I actually do pretty well with this method. And I think that’s why the interaction in the group is so high. People know that there are no spammers or unfriendly people around.

Tip 1: Create group rules

Daniela Sprung: As a rule, you probably know your friends. I remember a blogger who always phrased her questions quite unfriendly. Maybe she’s quite nice in real life, but she regularly ran into headwind in the group and was pretty stubborn when it came to advice. At some point she was kicked out because it was simply not possible to have a constructive conversation with her.

Gordon Schönwälder: There are people like that. Their technical knowledge makes them a great fit for the group, but sometimes they come across as snippy. I have also had a few candidates who then had to leave. Even real sound engineers, for example, who really know what it’s all about. I remember one who let his tech knowledge hang out a lot and liked to comment down on the posts of tech newbies. I wrote to him off in a PN and asked him to watch his wording. When things didn’t improve, he had to go. I’d rather have the good of the group than keep someone like that.

Daniela Sprung: Help probably comes in the same way from others. Sometimes it comes from more than one person, but in the end the knowledge is not gone or lost, but is compensated for in other ways. So the first learning I take away is: Create group rules if you want to build a Facebook group.

Tip 2: Get another admin on board

Gordon Schönwälder: Exactly. When a group reaches a certain size, it also makes sense to have others besides yourself looking in on it.en. From the critical mass of 100, maybe 150 people, you should appoint an admin. Maybe you can find one from your own network or someone who provides valuable content in the group. The person could then volunteer to take a look at the group. That usually helps already.

Daniela Sprung: Do you have someone like that? So far, only you have ever stood out to me in the group. But I have to admit that I don’t spend an excessive amount of time in the group either, because I like to neglect my podcast sometimes.

Gordon Schönwälder: Frank Katzer is an admin in the group.

Daniela Sprung: He’s great.

Gordon Schönwälder: Yes, what Frank has built up with groups over the last few years is a blast.

Daniela Sprung: I think he gave up the group “Successful Blogging” because of time constraints. But he always helped there and was meganett. Whenever I approached him, I always got a nice answer. His YouTube videos are also great. But on the group topic, I think we just left out a step. So who is worth building a group for? Are there any topics where you definitely advise it?

Tip 3: Build on a common interest

Gordon Schoenwälder: As soon as people have a common interest, they are predestined for such a community. It doesn’t have to be a Facebook group, it can also be a XING group, for example. The size is not decisive, but the community of interest. Whether or not marketing comes out of it in the end is another matter. Basically, I think every topic is worth a group.

Daniela Sprung: Let’s say you have a topic that interests you and many others as well – in my case it’s blogging – but no one wants to talk to each other in the group. Do you have any tips on how to get a group going?

Tip 4: Ask open-ended questions

Gordon Schoenwälder: The thing is, a lot of people are in a consumer mindset. They expect me, you or someone else to fill the group with life. Smart is to create a kind of self-help group, for example “Finally better podcasts in business” or “Blogging, business concept, now properly”. Of course, it also takes activation from the outside until you reach a critical mass. Open questions are a cool thing, so anything thematic.

What was your mental headline in the blog? Or: How many words do you write on average? Such questions or polls actually always create interaction. Another idea is a day of action. That means that people are allowed to do unrestrained self-promo under a post on one day. I always do this on Mondays. That’s when they’re allowed to post their shows, services or recommendations. The only requirement I have is that they write why it’s cool and what they think is cool about it. That’s a bit more life in the joint.

Daniela Sprung: That sounds good. So open questions obviously trigger participation. I can think of Facebook Live, for example, doing an interview, getting someone from the group to participate. There is a lawyer who has done a lot on the subject of the GDPR. I found her group incredibly good. In times of need, she provided assistance to everyone who needed it.

the topic of the GDPR is all about.

Of course, she also promoted her products, but that was completely legitimate. You always had the feeling that it helped and it was absolutely affordable. In addition, she was always up to date. Every time there was a new DSGVO scoop around the corner, she made a little live video, put up a podcast, briefly analyzed the change and announced her impression. So you always felt up to date and knew where the journey goes. Alongside Thomas Schwenke, Christian Solmecke and Nina Diercks, she has established herself as one of the few media lawyers I have my eye on.

Tip 5: Use Facebook Live

Gordon Schönwälder: In general, moving images are high on Facebook’s algorithm. A Facebook Live appearance like this is always likeable. This way, you can get to know the operator behind the page a bit more personally in the beginning. It is important that the admin knows what he or she is talking about, is helpful and answers questions.

Then it is only a matter of time until a critical mass is reached. I have experienced this in my group. At some point, there were so many people that something was always taking place and I didn’t have to keep activating it. On the other hand, if I stopped putting energy into the group, that would fall asleep. At some point there comes a point from which it becomes a little easier.

Daniela Sprung: Basically, a community like this is a great marketing channel for anyone who wants to talk about their topic and has something to say. I suspect someone who has no idea about their topic will be exposed fairly quickly. Last weekend was the second year for the Podcast Heroes conference, right?

Gordon Schoenwälder: Right.

Daniela Sprung: You had bomb weather and the thing went great. People were enthusiastic throughout and really took a lot away. How much does your group help you push your own product, your own conference format?

Tip 6: Ask members about their needs

Gordon Schönwälder: Of course, the Facebook group around podcast heroes is also a marketing channel for me. The rule about not posting your own stuff doesn’t apply to me. It’s my group, it’s about podcasting. And if I write, speak or record anything as a moving image, it’s podcast relevant and then I post that. I also mention my products or webinars and of course the conference. I’ve never heard that I post too much advertising.

Daniela Sprung: No, I don’t get that either. It really keeps within limits. I think it’s perfectly legitimate to do that on your page or in your group. I have…

Czytaj dalej:

Share this post

About the author

Leave a Reply

Your email address will not be published.